Advertisements on Wheels

Baldwin's Trunk Delivery Wagon Laundry Wagon

Commercial vehicles often served a dual purpose. They were used not only to deliver goods, but also to advertise the goods they carried. In May 1979, a delivery wagon design featured in The Hub included the explanation that “there is an increasing demand  by business houses in large cities for original and stylish wagons for delivering goods; and such vehicles, by attracting attention in the streets, are considered paying advertisements.” Over time, the vehicles styles evolved and became increasingly decorative. Click on the surrounding fashion plates, taken directly from the trade journals of the day, to learn more.

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